Real Raw Shampoothie
SUMMARY
Real Raw Shampoothie is an all-natural hair care product that just launched in Target + Walgreens. Their goal is to shake up the beauty industry with their all-natural no BS haircare line. They have a super unique back story behind the creation of their product line and they were eager to share it on social.
PROBLEM
No Strategy: Without a strategy or analysis in place there was no way to track goals or progress.
Lack of Consistency: Its important to be fluid and consistent across all platform
Lack of Community/Branding: They had an awesome brand message but had no creative way to communicate with their audience.
SOLUTION
After analyzing their current business plan I built out a social media strategy that aligned with their long-term goals. We launched an influencer campaign, implemented a monthly content calendar, and launched paid social ads on Facebook and Instagram. Together we communicated their unique brand story.
THE RESULTS (6 months)
1.3 mil
customers reached
441.7%
Increase Follower Growth
37.7K
Link Clicks